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We can’t launch a book without a party, right?! In “normal times,” we’d celebrate with a toast, some games, and a lot of face to face action, but since everything is upside down and backwards this year, we did our best to pivot to the virtual world. We gathered our colleagues on a webinar to talk all about The Relevance Path: why we wrote it and how this methodology can help you in your professional or personal projects. Can you tell we had a fun time?
We don’t want to give away everything that’s in the video, but here are some highlights.
WELCOME
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We kicked off the celebration with our emcee, Justin, fellow Pathoras employee and contributor to the book. His positive energy and approachable personality helped set the tone for the evening and helped us keep our cool when we ran into technical difficulties.
WHAT IS RELEVANCE?
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The author herself, Marcy Eisenberg, took to our virtual stage to spill the beans on what inspired the book. Our company, Pathoras, kept seeing projects that meandered with no purpose, billions of dollars wasted, precious time lost, and many other effects that could be devastating. Pathoras knows how to build projects and take projects to goals that were never known or thought possible, and save time, money, and resources doing so with a “secret sauce.” We’ve taken that sweet sauce and created The Relevance Path, which is the blueprint to success and exceeding expectations and goals. It’s seven steps that anyone can do, it’s flexible, it’s repeatable and we’re here to help you along this path.
HOW TO APPLY RELEVANCE IN COVID-TIMES
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Okay, so we agree we’re living in weird times, right? COVID is the giant elephant in the room, so we may as well address it!
Sarah, a professional problem solver better known as a Program Manager, shared two stories of how two local businesses would benefit from the Communicate step of The Relevance Path. Is this real life or The Twilight Zone? Even we don’t know anymore.
How does a distillery pivot their business to remain relevant? How can an apple orchard ensure their crop doesn’t go to waste when they can’t host their annual Pick-Your-Own season? The key is to listen and observe. Take note of how stakeholders communicate and what they communicate to each other. Identify the personality types and how their roles contribute to project success. Utilize two tools in The Relevance Path, the Engagement Dialogue and Communications Path Map, to plan a way forward.
SEE OUR RELEVANCE PERSONALITY TYPES IN JEOPARDY!
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In true Pathoras fashion, we just had to play a round of Jeopardy! With Justin as our version of the late, great Alex Trebek, we invited our three mentality types to learn a little bit more about Relevance terms and tools.
We couldn’t stop giggling at this cast of characters.
SO… WHAT’S NEXT?
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Something’s cooking in our kitchen. Chef Alanna, our Instructional Designer, gives everyone a glimpse of what we’re working on… a training program to ensure organizations, teams, or even yourself reach the right goals and stay relevant, always! Rest assured that you can go beyond the pages of our book and learn directly from our team of Relevance experts with hands-on training.
Time Stamp: xx:xx
All eyes are on our blog as our Jane of All Trades shares what she’s been working on. How do you be relevant? Jane chats about the series of posts she’ll write to capture how she’ll apply The Relevance Path to her new project. We can’t wait to read more from this wordsmith.
Keep an eye on this space. Good things are coming.
MARCY’S IN THE HOT SEAT
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All right, all right. It’s question and answer time! We shared four questions that were submitted by our guests and Marcy’s dishing out all the sauce on:
- What drove Marcy to write the book?
- Can you share some of the wonderful and relevant paths written in the book?
- What was the publishing process like, especially with government compliance reviews or with a publisher originally unfamiliar with the content of the book? (That is, until we used the Relevance Path with them!)
- Any plans for an audio book? Did Marcy accidentally share another Relevance Path project we’re developing?
PRIZES!
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We can’t forget the prizes! Justin tried his best to draw his own name, but in the end, we gave away three amazing prizes for those who were still watching:
- Mini projector
- Levitating moon lamp
- iPad!
We found out that two of our winners couldn’t accept the gifts, so we were able to draw two new lucky winners! Check out this video to see who else we picked!
And that’s a wrap! Watch the replay of our launch event as much as you want and know that we’re here for you wherever you are on the Relevance Path.
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